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Hosted by Chief Purpose Activist, Carolyn Butler-Madden, The For Love & Money Podcast is a show where business and social purpose meet to inspire a movement for positive change – business as a force for good; brands driving profit through purpose. The two essential ingredients we explore through our podcast interviews? Firstly, Love. Love of our home planet; of humanity; people; culture. Love of what you do and why you do it. The love that employees, customers and clients have of a business built on love. Secondly, Money. Yes, profit. We explore how purpose drives profit. Also how being profitable allows purposeful businesses to scale their impact. The objective of the show is all about inspiration. We want to help our listeners to answer the question so many of them have in their minds: How do I build a purpose-led business in a way that is meaningful, profitable and inspires me and everyone in the organisation to use our business as a force for good?
Episodes
Monday Oct 30, 2023
Monday Oct 30, 2023
In this episode, I wanted to introduce our listeners to an organisation that I love; one of our amazing impact partners.
Rainforest Rescue is a not-for-profit organisation that has been protecting and restoring rainforests since March 1999 by providing opportunities for individuals and businesses to Protect Rainforests Forever.
Their projects re-establish rainforests through planting, maintenance, and restoration programs, as well as purchasing and protecting high conservation value rainforest and preserving its biodiversity
The majestic Daintree Rainforest is their key client, if I can put it that way. The forest they love, learn from and invest most of their time to protect.
I interview Rainforest Rescue’s CEO Branden Barber and Partnerships Director Kristin Canning. Both of their bios are below. It was a wonderful opportunity for me – and I hope, n turn, for you – to learn more about the Daintree and Rainforest Rescue’s efforts in collaboration with their partners, to protect it forever.
Here are some of the highlights:
- Branden introduces us to Rainforest Rescue, including the history of how it started and why it exists.
- He and Kristin share with us the impact that Rainforest Rescue are creating and some of the ways in which the Forest is a teacher.
- Branden touches on the UN’s decade of restoration and what that means.
- We learn a bit about some of the new investment schemes coming out that are supportive of restoration and that go way beyond Carbon Credits, including the Government’s Nature Credit Scheme, Reef Credits and Cassowary Credits and the Land Restoration Fund.
- Branden describes the importance of the work that Rainforest Rescue is doing with the Traditional Owners of the land, the Jabalbina Aboriginal Land Corporation, representing the Eastern Kuku Yalanji; and their desire to do more and learn more from them.
- For those listeners who enjoy learning how people of impact came to do what they’re doing, both Kristin and Branden share their respective journeys that led them to work with Rainforest Rescue.
- Why Rainforest Rescue? What makes them unique and so appealing as an impact partner for businesses as well as individuals.
- Why business partnerships are so vital to Rainforest Rescue and the confidence it gives them to take on some mighty risks.
- The 1% Profits to Rainforest Rescue Program which opens partnerships up from small business all the way to large corporates.
- The necessity of setting big audacious and scary goals.
- Branden shares a bit about one of their projects, Lot 1 Cape Tribulation Road
And if you’re looking for some great Christmas gifts, take a look at their wonderful merchandise here
Monday Oct 09, 2023
Monday Oct 09, 2023
Before founding her own enterprises, All of the Good Things and Authentic Selling, Nimmity worked for 25+ years in senior management in the software industry. Working across a broad international landscape, this included working in Africa, Middle East, Europe (including Russia and Central Europe), Scandinavia, Asia and the Americas.
As well as providing fantastic experiences exploring the world, these experiences also highlighted the extreme contrast in her living and travelling circumstances, and those she saw in her travels. Nimmity is passionate about using her business experience for good. Her travels and work experience sparked a passion in the Fair Trade movement. Nimmity currently volunteers as the Chair of the Executive Committee of the Fair Trade Association of Australia and New Zealand. Nimmity enjoys hiking, exploring new cities, art and camping.
In this interview we explore the importance of relationships – the emotional bonds we build with other human beings. Not just friends and family, but through business. Nimmity talks about Fair Trade being the antidote to Modern Slavery, but our conversation also reveals it is so much more than that. It is about moving away from transactional bonds to emotional bonds. And in the process building more human businesses and reconnecting to our humanity.
I loved this conversation. It has inspired me to dive deeper into the Fair Trade movement. I hope it achieves the same for you.
Some of the highlights:
- The value of the relationships we build with people through the organisations we work with
- Nimmity’s background and the role travelling played in opening her eyes to the inequities in the world
- How Nimmity’s experiences inspired her to volunteer with the Fair Trade Movement and to eventually leave her corporate background to start her business “All Of The Good Things”
- She shares the mission of All Of The Good Things, including why ethical gifting has such positive impact
- Nimmity explains what Fair Trade is about – the problems it is committed to solving and the principles it adheres to
- She talks about how Fair Trade goes beyond reducing negative impact and instead creates positive impact
- We discuss the empowerment of consumer choice and how the importance of micro actions, on their own but all collectively in creating positive impact
- She explains the scale and depth of Modern Slavery and and how Fair Trade is the antidote
- She reveals to us the Artisan side of the Fair Trade movement beyond goods like coffee/tea/chocolate that people usually associate with Fair Trade
- We chat about the idea of buying less but better quality and products using natural fibres; and wearing things till they fall apart
- The stories we can tell about the things we buy including the connections we have as a buyer to the people who produce the goods – bringing us back to the value of relationships
- Expanding on this theme of relationships, Nimmity shares a beautiful story about what happened during Covid when overseas artisans were unable to work during lockdowns and how Fair Trade businesses here in Australia responded
- The ripple effect of employing someone and the positive impact it creates
- The different ways people can support the Fair Trade movement – as a consumer, as a business and as a citizen
Connect with Nimmity
All Of The Good Things website
All Of The Good Things on Instagram
Connect with the Fair Trade movement
Fair Trade Association website
List of Fair Traders in Australia
Fair Trade Australia (commodity products)
Sunday Sep 17, 2023
Sunday Sep 17, 2023
In this special episode on The Voice to Parliament, I have the privilege of interviewing Yes campaigner and Director for Australians for Indigenous Constitutional Recognition, Thomas Mayo.
Thomas is a Kaurareg Aboriginal and Kalkalgal, Erubamle Torres Strait Islander man. He is the Assistant National Secretary of the MUA.
Thomas is a signatory of the Uluru Statement from the Heart and has been a leading advocate since its inception in May 2017. He is the Chairperson of the Northern Territory Indigenous Labor Network and a director on the Australians for Indigenous Constitutional Recognition board.
Thomas is the author of six books published by Hardie Grant and has many articles and essays published across the major media providers.
His latest book is co-authored with well-respected journalist, Kerry O’Brien: The Voice to Parliament Handbook - All the details you need; published 17 May 2023.
In this special episode I ask Thomas to answer the many questions arising from the proposal for the referendum for the Voice to Parliament. Some of these questions are legitimate. Sadly and frustratingly many are borne from a campaign of wilful disinformation. This means there is a lot of misinformation floating around and this episode is a chance to hear directly from one of the leaders of the YES campaign.
I hope you find this episode valuable, however you ultimately decide to vote. And I ask you please – if you have found it valuable, please share it with someone else who you think it could be helpful to. I also echo Thomas' ask at the end of our interview; to reach out and speak to people about this important proposal. To listen to them with patience, curiosity and respect and if and when you hear some of this misinformation as part of their consideration process, share the truth.
A healthy democracy depends on our citizens being well informed. Sometimes we need to get involved personally to protect our democracy. I believe this is one of those times.
Highlights of this episode:
- Thomas shares his vision of the future if this referendum is successful
- He shares the lessons learned from the history of struggle of Indigenous people for recognition and justice and how that has shaped the path forward including the proposal for the Voice to Parliament
- We talk about the deliberate campaign of disinformation
- He explains the history and the comprehensive process leading up to this proposal today
- Thomas answers some of the legitimate questions arising from the proposal
- He also debunks the more mischievous claims and outright disinformation designed to confuse and manipulate Australians
- He invites Yes supporters to reach out and speak to others respectfully about the Voice proposal
- He shares his hopes for a future where as a nation we have turned a page and taken the colonial past of their shoulders
Connect with
Other links
Uluru Statement from the Heart
The Voice To Parliament Handbook by Thomas Mayo and Kerry O'Brien
Monday Sep 04, 2023
Monday Sep 04, 2023
Today's episode features Kirrily Graham, founder of Dovetail Social Enterprises. Through Dovetail, Kirrily is on a mission to transform how small & medium sized charities operate, creating more sustainable organisations through empowering micro, small and medium sized businesses to develop successful charity partnerships that don’t just raise the funds they need for their projects but also become social impact investors, building the charity's capacity and capabilities to amplify the great work that they do in the world.
Kirrily’s combined experience of working in the NFP industry, running her own micro, small & medium-size businesses (MSME) as well as working in the corporate sector, has led her to create her own Social Enterprise to empower partnership between MSME's and small but mighty, grass-root charities.
If you are a leader of a small to medium business and you want to make a greater difference in the world through simple and powerful partnership with grass-root charities that will help them scale – this episode is for you!
Kirrily shares with us
- How her background in the charity sector and her own personal burnout experience opened her eyes to a massive gap that small charities are struggling with
- The TED talk by Dan Pallotta that got right inside her head and spurred her to take action
- How all of this led to her starting Dovetail Social Enterprises
- She explains what a Social Enterprise is
- She shares the really smart model that she has created through Dovetail that benefits both charity partners and the for-profit businesses who join her program
- She talks about some of the charity partners within her program as well as the vetting procedure she goes through in selecting them
- She highlights the different levels of partnership a business can come in at; and at the top level, she talks about Charity Challenges – a wonderful opportunity to fundraise while challenging yourself and potentially your team or even your clients.
- Her vision for scaling the program to create more impact
- Network for Good - a great way for anyone interested to get involved now
Resources and links to connect with Kirrily
Dovetail Social Enterprises website
Monday Aug 14, 2023
Monday Aug 14, 2023
Earlier this year I was part of a panel at Mumbrella CommsCon 2023 to discuss "how to profit with purpose". I joined three leaders in Australia’s communications industry – all women, movers and shakers; founders and leaders of their respective Communications Agencies. The discussion we had was a good one, but barely had time to scratch the surface of such an important topic within an industry that has such influence and leverage.
So I invited them to join me on the podcast to take a deeper dive into the topic. I managed to get two of them into the interview. The third, Simone Gupta, who is co-founder of a new independent creative agency, Supermassive, helped us shape the subject but unfortunately couldn’t make the actual interview on the day.
My two guests in this interview are
Joanne Painter - Co-founder & Group Managing Director of Icon Agency
Dena Vassallo - CEO and Founder of SOCIETY
Joanne Painter
Co-founder & Group Managing Director of Icon Agency
Joanne has over 30 years of experience across media, strategic communications and public relations. She was recently named ‘2022 PR Agency Head of the Year' in the prestigious PR Asia Awards.
Formerly a senior journalist with The Age, Joanne now consults to Icon’s government and corporate clients in Australia and across the Asia-Pacific, including Salesforce, Schneider Electric, ADP, the Department of Foreign Affairs and Trade, the Department of Defence, AUSTRAC, the Department of Education and the National Library of Australia.
Dena Vassallo
CEO & Founder of SOCIETY
SOCIETY is an independent, female-led creative agency with a fresh and brave approach to marketing communications. SOCIETY puts people at the heart of everything they do, and works to support brands and organisations that are positively shaping the societies in which we live, work, and play.
Dena lives her values of environmentalism and female representation and empowerment through her work on the board of Green Adelaide and as the Chair of She Creates.
In this interview, the rabbit hole we go down is, I believe, a really important one...the power of brands to lead positive change within business. But it’s actually more than that – this interview is about brands leading societal progress. Our conversation expands to leadership, the risk of inaction, the need for bravery and how brands and leaders can move forward with their purpose agenda.
It's a rich conversation with two brilliant women who are driving change through their industry. I hope you enjoy it.
Highlights of this interview:
- Brands – the benefits of emotional characteristics over functional in building brand saliency and resilience; and the impact of a brand on building connection and belonging
- Who leads purpose and ESG standards within an organisation?
- Why brand leadership is so important to building a purpose-led economy.
- The importance of the SME community to embrace ESG standards to meet Australia’s ESG targets, as well as to position themselves for the supply chain needs of large organisations
- Bud Light and Dylan Mulvaney – a case study of how to damage a brand through inauthentic cause marketing/purpose washing and a failure of leadership
- Unilever ANZ’s B Corp Certification – how Society approached PR and Comms announcing this achievement
- Joanne and Dena’s advice to business leaders who are holding back on leading with purpose because of fear of the risks
Connect with Dena
Connect with Joanne
Monday Jul 24, 2023
Monday Jul 24, 2023
Danielle Chiel is founder and CEO of KOCO, a knitwear company specialising in commercial hand knitting. KOCO (Knit One, Change One) engages women in rural villages in the south of Tamil Nadu, India, to produce artisan knitwear for global fashion brands.
Combined, her lifelong passions for innovation, education, and giving women a voice, have enabled her to make significant social contributions in both Australia and India.
She’s a published author, her book KOCO – How Handknitting is Changing Lives and the Fashion Industry describes the story of KOCO’s sisterhood, has touched the hearts of brands and consumers around the world.
In this interview, Danielle shares...
- How knitting became a passion for her from a young age, but because of family expectations, she initially took an academic path before finding her way back to fashion.
- The story of how new Australian government legislation in the fashion industry forced her to find knitters outside of the country, taking her to Southern India.
- How KOCO was established in Australia by Danielle in partnership with women who live in rural villages of Tamil Nadu southern India.
- Danielle talks about what began as a solution to producing hand-knitted garments offshore is now a sisterhood of artisans and a business with the United Nations’ Global Goals for Sustainable Development entwined in their DNA. They have scaled the art of hand knitting to produce commercial quantities of garments, all entirely hand knitted.
- Along the way she is helping to give those women a voice, inadvertently also helping to break the economic cycle and the cycle of DV that many of them have lived with. As she says it’s about supporting them to be strong, independently-minded women.
- We also talk about how for people who have connected to their higher purpose, it is often connected to something that they experienced in their childhood. I reference a book called The Desire Map Experience by Danielle le Porte
I hope you enjoy this episode and the fascinating stories and insights that Danielle shares.
Connect with Danielle:
Monday Jul 10, 2023
Monday Jul 10, 2023
“Imagine waking up to a world without nature. Blue skies replaced by grey, grass by dirt, oceans turned to dust and mud. This isn’t some far-fetched Science Fiction movie, it is the reality we are facing now. We are staring down the gun at the end of the world as we know it and business leaders need to unite to implement new ways of thinking and doing before it’s too late.”
Introducing Paula Kensington, award-winning CFO, business leader and director of consulting group, PK Advisory; and founder/CEO of CFO Conversations.
In her recently published green paper, Paula draws on global research, highlights the pitfalls of the past and offers hope for the future by outlining a strategic road-map out of outmoded, profit-focussed business practices to a new ‘planet-centric’ approach, with CFOs and CEOs leading the way.
“More than just a numbers person, CFOs are ‘key stewards’ that can drive change from within to align business outcomes with earth outcomes to go beyond carbon credits to turn profit into purpose,” she says.
Our conversation on this podcast centres on three key themes:
- Why should CFO’s lead the purpose agenda
- How do we ‘flip the business model’?
- How do we reconstitute what we value as business success
If you are a CFO, this episode is especially for you.
If you’re not a CFO, the value this interview offers is understanding that Purpose and Sustainability is no longer a ‘nice to have’. The ‘compliance’ stakes are gearing up and soon. Paula shares her thoughts, insights and paths to navigating from ‘business-as-usual’ to a new world of business. Great insights and I hope you might consider sharing with a CFO you know; perhaps in your own business.
Some of the highlights of this interview:
- Why CFO’s should lead the purpose agenda
- What might be holding CFOs back from leading the purpose and sustainability agenda
- CFO Excellence Index report – when the CFOs leads the sustainability agenda, the business is more successful
- How new regulations and standards are going to mandate sustainability reporting which sits alongside the financial results and reporting
- Her thoughts on probable timing of these reporting requirements (and it’s soon!)
- What can CFOs do to prepare for these new mandates
- The risk frameworks (COSO) around effective internal controls over sustainability reporting
- Campfire Conversations: Paula’s approach and an analogy on how CFOs can navigate this new world and expectations
- How “CFO Conversations” works and what CFOs can expect to gain out of them
- “Flipping the business model” – how do we change our focus on valuing the end product to a new world where we also value all inputs and resources?
- How do we value nature while its living?
- How do we bring living nature onto the balance sheet?
- How do we transition to this new world which may be 5-10 years away?
- Disrupting the business model. Paula shares the deep questions she believes business leaders must ask
- She questions how businesses are allocating their capital reserves, challenging the notion that the majority is re-invested into business-as-usual
- How do we reconstitute what we value as business success?
- Do we need new language, models, ledgers?
- Horizon concepts
- What can we do right now?
- Stewardship over ownership
- Whole system approach
- As a CFO now we need to be aware of whole system thinking
- Regenerative principles… challenge our thinking …decoupling everything tied to a financial outcome
Links promised in the interview:
Monday Jun 26, 2023
Monday Jun 26, 2023
Episode 43 features Nikki Beaumont…Founder and CEO of Beaumont People, a leading recruitment business who are all about placing people first – whether its their own people, their clients or the candidates they place.
This ‘people first’ philosophy and purpose-driven vision to connect people with organisations that empower them to do meaningful work and to create more opportunities for meaningful work in Australia, has seen Nikki's team provide much more than standard recruitment services to her customers.
Key to Nikki's and Beaumont People's success has been the unfaltering investment she makes in her people. She has crafted a work environment that is conducive to success - where her people are nurtured and motivated to achieve their personal best not only for the business, but as importantly, for themselves.
In this episode we talk a little bit about Beaumont People’s approach and some of the initiatives it has driven, but we zero in on one key initiative that they implemented 3 years ago – the 4-day work week.
As one of the first Australian businesses to do this, Nikki has some valuable insights to share.
I hope our listeners can take these insights and use them to think – not just about the 4 day work week – but also to question some of the other rules of business that we rarely examine. How can we do things better? What can we change?
I hope you enjoy the gems that Nikki shares in our chat.
Here are some of the highlights:
- Nikki shares Beaumont People’s origin story, including how the GFC was the stimulus that led to Beaumont’s strength in serving the charity sector
- What their purpose around meaningful work means to Beaumont People
- We talk about the ripple effect that having meaningful work has beyond the individual
- Nikki shares her pride in the people in the Beaumont People team, in implementing the Four Day Work Week; in launching gender neutral parental leave; and their work in the charity sector (having saved almost AU$35 million for the charity sector to date)
- What inspired Beaumont People to launch the Four Day Work Week and some of the best advice they were given to make it work by Andrew Barnes from the 4 Day Week organisation
- How they announced it to their people at their annual conference and engaged them in thinking about how it would work
- How Beaumont People’s peoples’ ideas were central to how the initiative was implemented
- How they approached the ‘Productivity’ question, including understanding that productivity varies so much across teams and functions
- How introducing the Four Day Work Week has clarified how Beaumont People measure productivity and success
- The role of trust in the success of this initiative
- Nikki shares her greatest learnings from the last 3 years of running the Four Day Work Week
Connect with Nikki
Monday Jun 12, 2023
Monday Jun 12, 2023
Our guest on this episode of the FOR LOVE & MONEY Podcast is Kelly Beater. Kelly is Head of felix mobile, a brand that describes themselves as “passionate about enabling a seamless telco experience for our customers, while driving a positive impact for our planet through our partners like One Tree Planted.”
felix’s mission is to inspire a better mobile industry; one that’s great for people and cares for our planet.
felix mobile is part of TPG Telecom, one of Australia’s biggest telecommunication companies. One of the interesting things about this brand is that they exist as a siloed business unit within the larger TPG Telecom organisations. This represents a really interesting model on how large organisations might start navigating their way to balancing profit with purpose – by starting with a small business unit, to build confidence in a profit through purpose model.
In this episode, Kelly shares the journey so far with felix, highlighting the power of a BHAG – a big hairy audacious goal – which for them was to plant one million trees. A goal they have just achieved!
So much gold in this episode. Here are some of the highlights, but make sure you listen all the way to where Kelly talks about her love of what she does and her pride in what she and the felix team are doing (around the 41 minute mark).
- Kelly shares how the brief to create a “digital-only” brand led to the development and launch of a purpose-led digital-only brand and business unit within TPG Telecom
- Why the felix team chose climate action as their greater cause; the environmental impact of mobile phone usage
- Kelly shares felix’s three powerful values and how these shape the behaviour and decisions of the felix team
- On achieving their BHAG (big hairy audacious goal) to plant one million trees on behalf of their customers
- Kelly shares the benefits of tree planting including environmental and also the restoration of habitat of threatened species like koalas
- She talks about some of the projects that felix have supported both in Australia and overseas through their partner organisation One Tree Planted
- The role of their customers in choosing their projects
- Kelly shares a fascinating insight on what attracts their customers about felix’s value proposition and what drives their ongoing customer satisfaction
- The role of purpose in attracting the brand’s stakeholders
- Beyond the one million trees, Kelly shares some of felix’s other successes, from awards, to customer growth, customer feedback, customer referral and customer retention
- The inextricable link between purpose and profit in felix’s success metrics
- Kelly talks about the value of credible partnerships and she shares some of the partnerships that felix have, that help build trust
- Kelly talks about how much she loves what she does and how proud she is of what she’s doing through felix (I just love this section of this interview)!
- How felix mobile operates within TPG Telecom and how the felix business is influencing the wider business
- The next big goal!! And more big news which Kelly couldn’t share during our interview, but we will link to here when “it” is announced
Connect with felix mobile and Kelly
Monday May 29, 2023
Monday May 29, 2023
Today's guest on the FLAM podcast is Graeme Cowan, whose dedication and commitment to creating mentally healthy workplaces has seen him named one of LinkedIn’s top voices for 2022 in the Mental Health & Resilience space.
Graeme helps leaders and teams to be more caring and resilient - and enjoy growing together.
He was founding Board Director of R U OK? and is the author of four books, including the internationally acclaimed BACK FROM THE BRINK, which has a testimonial from the former UK Prime Minister Tony Blair, and which has become a best seller in China.
He is the Co-Founder of WeCARE365, which creates simple scalable eLearning to prevent mental health issues.
Graeme is also host of The Caring CEO podcast, where he interviews CEO’s who champion a culture of care AND high performance.
In his earlier career he worked in senior leadership positions with Johnson & Johnson, Pfizer, and the management consulting company, Kearney.
In 2000 he went through a 5 year episode of depression that his psychiatrist described as the worst he had ever treated. He emerged from this crisis with a different view about how we can increase our resilience, mood, and performance.
Today, his purpose – helping leaders and teams to be more caring and resilient and enjoy growing together – is the guiding force that drives everything Graeme does in this space.
Key highlights of this interview:
- Graeme’s personal journey that led him to have such clarity of purpose. His own painful experience with serious depression, but also the pivotal experience of work he did many years ago as a consultant with Ramsey Healthcare, in shaping his view on the value of “people caring for people”.
- His insights on what poor mental health is costing our workplaces in absenteeism, presenteeism and even on workers compensation premium costs.
- Some of the insights he’s gained through his podcast, The Caring CEO, and the characteristics these leaders share.
- An overview of the programs he and his business partner Brendan Carter have developed through their business WeCARE365, empowering managers to create mentally healthy workplaces.
- How to measure the impact of a mentally healthy workplace – including an interesting development in a tech startup as something to watch out for
For anyone who believes that people are an organisation’s greatest asset, this interview will get you thinking about how you can create organisational and team environments where people feel safe and are able to bring their best to their work.
Connect with Graeme
Websites:
http://www.graemecowan.com.au/ (Personal)
https://wecare365.com.au (WeCARE365)