For Love & Money

Ep 100: 100 Episodes In. Carolyn Butler‑Madden on what Purpose-Driven Leadership Really Looks Like

EPISODE OVERVIEW

Episode 100 is a milestone celebration — and a role reversal. This time, Carolyn Butler-Madden is in the guest seat, interviewed by purpose champion and trusted colleague Peter ter Weeme. Together they reflect on 100 episodes of For Love & Money: the insights that have surprised, some of the stories that guests have shared, and the ideas that have grown more powerful with every conversation.

What began as a 12-episode companion to Carolyn’s book became something far bigger — a growing archive of proof that purpose-led business is not a trade-off but a compounding advantage. This episode draws threads across all 100 conversations: love as the unexpected connective tissue, purpose as the engine of genuine innovation, and identity as the foundation everything else is built on.

ABOUT PETER TER WEEME

Peter ter Weeme is one of Canada’s most respected purpose champions — a leader whose commitment to purpose in challenging industries has earned him recognition that goes well beyond titles. The Canadian Purpose Economy Project named its Purpose Champions Award in his honour: the Peter ter Weeme Purpose Champions Award. He and Carolyn collaborate through Purpose Ignition, and his decision to turn the tables and interview Carolyn for this milestone episode is a tribute to the relationship they’ve built through shared belief in what business can be.

THEMES EXPLORED IN THIS EPISODE

Love as the unexpected constant

• Why Carolyn opens every interview with the question: “Do you believe there’s a role for love in business?”
• How “love” arrives differently in every conversation — and yet keeps arriving
• The Dave Dahl story: a guest who resisted the question and answered it completely by the end
• What 100 episodes have clarified: when business is driven by humanity and is profitable, that is business at its absolute best

Purpose and profit: proof over 100 episodes

• The case for purpose and profit going hand in hand rather than head-to-head
• Intrepid Travel: from Episode 2 to Episode 99, the most-featured guest on the show and why — on track to $1.3B, AFR Fast Growth List 2024 (#2), B Corp certified
• The elephant rides decision: pulling out of a highly profitable offering because it conflicted with who they were
• The Antarctica decision: withdrawing from a profitable tour and partnering to do it more sustainably
• Sarah King’s concept of “impatient capital”: purpose held to the same standard as financial targets
• COVID as a test: Intrepid going to zero revenue overnight, using purpose as their North Star — and rehiring most of those they’d let go
• Other proof points: Who Gives a Crap, Outland Denim, Future Super, Dave’s Killer Bread (sold to Flower Foods for $275M USD)

Purpose as the engine of genuine innovation

• Good Citizens Eyewear: born around a dining table during a climate conversation — Harry Robinson (aged 8) holding a water bottle next to a pair of sunnies
• Koskela: an office furniture subscription model designed to solve the waste problem, applying a familiar model in a new context
• Pioneera (Danielle Owen Whitford): an AI-driven language model that detects burnout signals in workplace communication platforms like Slack and Teams
• film (Elizabeth Tyler): a film platform built to bridge a divided world — curating films that tackle complex social issues including domestic violence and coercive control
• Athena Manley / The Flexible CEO: identifying a two-sided problem (experienced C-suite leaders overlooked; mid-sized businesses unable to attract quality CEOs) and building a bridge
• Robin Power / Insitutek: civil engineering touches 70% of Australia’s emissions — using that stat as a foundation for a new kind of company built around positive impact
• The pattern that kept emerging: people who had been “smashed” by their own experience and came out of it determined to help others avoid the same

Purpose isn’t powerful until it’s personal

• Sandy Blackburn (Ep 89): 15 years in South Africa, living in townships, married into a Black South African family — Ubuntu as an antidote to Western individualism, and “money as a way to buy yourself space to love”
• Simon Sheikh (Ep 4): founding Future Super with a question — “In 2050 my son will be 35. What’s the world going to look like? I can’t sit on my hands”
• Peter Baines (Ep 91): forensic investigator sent to the Bali bombings and the Boxing Day tsunami — founder of Hands Across the Water, unable to walk away from what he saw
• James Bartle / Outland Denim: a champion motocross rider who saw the film Taken, then witnessed sex trafficking firsthand in Cambodia — “I could not walk past this”
• Desmond Campbell: introducing himself in language before the interview — discovering he was descended from Vincent Lingiari of the Wave Hill Walk-Off, and how knowing that changed everything
• The big takeaway across 100 episodes: “If your purpose isn’t connected to who you are, I’d question whether it’s genuinely a purpose”

The next chapter: Episodes 101 and beyond

• Carolyn’s intention for the next 100: create more space to go deeper into the guest’s personal purpose and the story that brought them there
• The connection to the third book: identity + purpose + action = the stories people tell about who their organisation truly is
• Purpose isn’t powerful until it’s personal — the single thread that runs through every episode

GUESTS AND EPISODES REFERENCED

• Geoff Manchester, Co-founder, Intrepid Travel — Ep 2 (also featured across multiple episodes – Ep 69 Part I & Part II; Ep 99 Sara King)
• Dave Dahl, Creator, Dave’s Killer Bread — Ep 8
• Simon Sheikh, CEO & Co-founder, Future Super — Ep 4
• Sandy Blackburn, Founder Social Outcomes — Ep 89
• Peter Baines, Founder, Hands Across the Water — Ep 91
• Sarah King, GM of Purpose, Intrepid Travel — Ep 99
• Robin Power, Founder, Insitutek & Ground Improvement — recent episode (Ep 97)
• Nik & Harry Robinson, Good Citizens Eyewear
• Sasha Titchkosky (Koskela), office furniture & sustainability
• Danielle Owen Whitford, Founder & CEO, Pioneera
• Elizabeth Tyler, Founder good.film – Ep 90
• Athena Manley, The Flexible CEO – Ep 94
• James Bartle, Founding CEO, Outland Denim – Ep 10
• Simon Griffiths, CEO Who Gives A Crap – Ep 29
• Desmond Campbell, CEO Welcome To Country – Ep 59
• Peter ter Weeme – Ep 86

WORK WITH CAROLYN

Book Carolyn as a keynote speaker: carolynbutlermadden.com

Purpose consulting and advisory: thecauseeffect.com.au

Connect with Carolyn on Linkedin

Get in touch: carolyn@thecauseeffect.com.au

 

Ep 99 Sara King, Intrepid Travel: Creating Positive Change Through the Joy of Travel

EPISODE OVERVIEW

What does it look like when purpose isn't a department, a report, or a communications device — but the operating system of an entire business?

Sara King is General Manager of Purpose at Intrepid Travel, one of the world's most recognised purpose-led businesses. She's responsible for delivering Intrepid's environmental, social and governance commitments across a remarkable scope: climate action, gender equality, modern slavery, reconciliation, animal welfare and the Intrepid Foundation.

This is Carolyn's fourth Intrepid episode — and there's something poetic about it landing at Episode 99. The very first guest on this podcast, back at Episode 2, was Geoff Manchester, co-founder of Intrepid. Some organisations just keep giving you things worth talking about.

In this conversation, Sara and Carolyn explore what it truly means to embed purpose into business strategy — not as an add-on, but as the guide for every significant decision the business makes. Including some very difficult ones.

WHAT YOU'LL LEARN IN THIS EPISODE

• Why Sara describes her role not as a purpose leader, but as a facilitator of others creating impact — and why that distinction matters
• How Intrepid embeds purpose into its board-level scorecard, treating impact targets with the same accountability as financial targets
• The Antarctica decision: why Intrepid exited a profitable product on environmental grounds — and why revenue targets went up anyway
• How Intrepid's shift from carbon offsetting to a decarbonisation fund is reshaping its entire business strategy and growth profile
• The vertically integrated model that enables Intrepid's local impact — and the India story that brought it to life
• Why Intrepid's Borneo family trip is a masterclass in turning environmental education into lasting memory
• How Intrepid created an activism trip in response to US national park funding cuts — and why it sold out in ten minutes
• What B Corp certification has meant for Intrepid's culture of accountability — and what the new standards will demand
• Why purpose-led hiring attracts over 220 applicants for a single role — and what executives need to speak fluently at Intrepid

ABOUT SARA KING

Sara King is Intrepid's General Manager of Purpose, responsible for delivering the company's environmental, social and governance commitments, including as a signatory to the UN Global Compact and a certified B Corp. Her remit includes Reconciliation, Modern Slavery, climate change, gender equality, animal welfare and the Intrepid Foundation.

Prior to joining Intrepid, Sara held a number of roles at the International Finance Corporation, a member of the World Bank Group, including a posting to Vanuatu where she delivered a national investment incentive scheme for tourism. Sara holds a Master's in International Relations and Affairs from Macquarie University and a Graduate Certificate of Management from the UNSW Business School.

ABOUT INTREPID TRAVEL

Intrepid Travel has been a world leader in responsible travel for more than 35 years. The company's mission is to create positive change through the joy of travel, which comes to life on more than 900 trips designed to truly experience local culture. With its own network of country offices in 33 countries, Intrepid has unique local expertise and perspectives. B Corp certified since 2018, their not-for-profit, The Intrepid Foundation, has disbursed more than $20 million to more than 160 partners.

RESOURCES AND LINKS MENTIONED

• Intrepid Travel website
• The Intrepid Foundation website
• Intrepid's 2025 Integrated Annual Report
• The Good Times — 10 new purposeful ways to travel responsibly
• Sara King on LinkedIn

WORK WITH CAROLYN

Looking for a keynote speaker who will challenge your thinking on purpose-led leadership? Visit carolynbutlermadden.com

Ready to embed purpose into the heart of your business strategy? Visit thecauseeffect.com.au

Ep 98 Future Fit Leadership: What It Really Takes to Do Your Best Work with Cherie Mylordis

EPISODE OVERVIEW

What does it really take to do your best work as a leader? Cherie Mylordis has spent her career at the leading edge of that question — from the Sydney 2000 Olympic Games to boardrooms across the globe. Her research with 200 leaders revealed a confronting truth: only one in three felt they were doing their best work. And when she dug deeper, even those who said yes were constrained in almost exactly the same ways as everyone else.

In this conversation, Cherie shares the experiences that shaped her thinking — growing up as the first in her family to go to university, finding herself at the forefront of change management before anyone knew what to call it, and what the Olympics taught her about what people are truly capable of when purpose ignites them.

She introduces her Work in 3D framework — Dare, Ditch, Dial — and explains why the middle D is the one most organisations keep missing. And she makes a compelling case for why, in an age of AI and uncertainty, the most urgent work leaders can do is create the conditions for their people to thrive.

WHAT WE COVER

• Why Cherie became what she calls a "conscious curator" — and how that instinct has driven her entire career
• What it was really like to be employee number 52 at the Sydney 2000 Olympic Games — and the radical ways of working that made it the best Games ever
• The research finding that stopped her in her tracks: two thirds of leaders are not doing their best work — and why even those who say they are may be more constrained than they realise
• The Work in 3D framework: Dare (bold purpose), Ditch (let go of what no longer serves), and Dial (future-focused ways of leading and working)
• Why "ditch" is the D most organisations skip — and what gets left on the table as a result
• The concept of "conscious unbossing" and what Gen Z's rejection of traditional career ladders signals for the future of leadership
• The Siemens Energy innovation sprint: coaching a global team through the "messy middle" to produce some of the highest-scoring initiatives in the program
• A small coaching intervention that helped a talented woman engineer stop undermining herself — and end up delivering the final pitch
• Cherie's big audacious goal: making Work in 3D a global movement, not the exception

ABOUT CHERIE MYLORDIS

Cherie Mylordis is a leadership, innovation and future of work expert passionate about helping people do their best work and make a meaningful difference.

With decades of experience across diverse sectors, including leadership roles for the Sydney 2000 Olympic Games, Cherie has seen what’s possible when people are united by purpose and given the right conditions to thrive.

As the founder of nextgenify and nextgenify Academy, she works with leaders at all levels to challenge outdated ways of working and create environments where purpose, leadership and change come together for a better future.

Recognised as a LinkedIn Top Voice, Cherie’s work is featured in podcasts and publications including CEO Magazine, Dynamic Business and HR Leader, where she shares practical insights and fresh perspectives to help leaders navigate change and shape the future of work.

CONNECT WITH CHERIE MYLORDIS

• LinkedIn: Cherie Mylordis
• Website: nextgenify
• Academy: nextgenify academy

RESOURCES MENTIONED

• Work in 3D framework — Dare, Ditch, Dial. Cherie Mylordis / nextgenify
• Exponential Organisations — Salim Ismail (book referenced in relation to the Siemens Energy innovation sprint methodology)
• Conscious Unbossing — a term that emerged from UK research on how Gen Z relates to traditional management careers

WORK WITH CAROLYN

• Keynote speaking: carolynbutlermadden.com
• Purpose-led consulting: The Cause Effect

 

Ep 97 The Stubborn Bull: Robin Power on Why Changing Engineering Could Change Everything

EPISODE OVERVIEW

Seventy percent. That's the share of Australia's emissions associated with the infrastructure we build and operate — roads, railways, airports, tunnels. And the profession best placed to move that number? Civil engineering. Which also happens to be one of the most conservative industries on the planet.

Robin Power is the Chief Executive of Insitutek and the founding Chair of Ground Level Alliance — a volunteer-powered non-profit with a single ambition: to make sustainability a daily practice for the people who design and build our world.

He's not a civil engineer by training. He's a manufacturing engineer — which means he sees the industry through a people-and-process lens that most in the sector don't have. And it was that outsider's perspective, combined with a painful experience of losing everything in a failed property venture, that set him on the path to purpose.

In this conversation, Robin and Carolyn explore what it really means to use business as a force for good — and what it costs to choose to be a change agent in an industry that doesn't always want to change.

THEMES EXPLORED

• Business as a relationship — and what it means to show up for clients when they're "up against the wall"
• The painful moment that reframed everything: losing a property business and what emerged from that period of deep reflection
• Why 70% of Australia's emissions connect back to civil engineering — and why the profession has more power than it realises
• The London Underground case study: how looking through a carbon lens changed what was possible
• Ground Level Alliance: building a movement of change with volunteer power and a vision of industry-wide transformation
• The first follower principle — why change agents need their people, not just their conviction
• Legacy thinking at 50: what it means to be in your "legacy phase" before you're anywhere near retirement
• B Corp certification in civil engineering — why most clients don't care, and why Robin does it anyway
• The Melbourne Business School partnership and what a sustainability course built into "flow of work" could unlock

ABOUT ROBIN POWER

Chief Executive, Insitutek, and Chair, Ground Level Alliance

Robin Power has spent his career pushing boundaries – and encouraging others to do the same. A strategist, educator, and advocate, he brings fresh thinking to civil construction challenges, combining practical experience, theoretical knowledge, and business acumen blended with his manufacturing engineer background.

For over 15 years, Robin has partnered with consultants, asset owners, government agencies, contractors, and researchers across Australia, New Zealand, and the Pacific to implement modern in situ testing and ground improvement methods that boost construction productivity, reduce costs, improve quality, minimise risk, and lower environmental impact.

Robin also champions sustainability as founding chair of Ground Level Alliance.

 

LINKS & RESOURCES

Insitutek

Ground Level Alliance

Click the 'Get Involved' tab to explore how to contribute — from sharing case studies to joining the community.

Connect with Robin

Robin Power on LinkedIn

Mentioned in This Episode

• B Corp Movement
• Ground Level Alliance Sustainability in Civil Construction Course (in development, in partnership with Melbourne Business School)
• Derek Sivers: First Follower — Leadership Lessons from a Dancing Guy (YouTube)
• Intrepid Travel — intrepidtravel.com

 

ABOUT FOR LOVE & MONEY

For Love & Money is the podcast for leaders who believe that profit and purpose belong together. Each episode, host Carolyn Butler-Madden explores the intersection of business performance, human-centred leadership, and meaningful change — through stories of the people who are doing it.

Hosted by Carolyn Butler-Madden, founder of The Cause Effect.

Subscribe and leave a review wherever you listen to podcasts.

 

WORK WITH CAROLYN

If this conversation sparked something for you, Carolyn works with leaders and organisations who want to put purpose at the centre of their business.

Keynote speaking — carolynbutlermadden.com

Purpose-led consulting — thecauseeffect.com.au

Ep 96 From Stage Craft to Business Impact: Terri Martin on Leading Through Communication

Episode Overview

What does a performing arts institution have to teach the business world? As it turns out — everything.

In this episode, Carolyn speaks with Terri Martin, Head of Corporate at NIDA — the National Institute of Dramatic Art — about why communication is the most underinvested leadership skill in organisations today, and what happens when leaders finally get it right.

Terri's journey to this work is anything but conventional. From a mortifying early experience presenting to a major client, to building and leading businesses across marketing, not-for-profit and education, she arrived at NIDA with a uniquely personal understanding of why so many leaders struggle to communicate with clarity and confidence — and what it costs them when they do.

Together, Carolyn and Terri explore why communication is far more than the words we choose, how performers' techniques can transform business leaders, and why the ability to inspire, influence and connect is absolutely vital for anyone who wants to lead a movement of change.

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In This Episode

Terri and Carolyn cover a lot of ground, including the three components of communication — words, voice and body — and why most leaders only focus on one. They discuss what actors understand about presence that many leaders don't, why the pause is one of the most powerful tools a communicator has, and how communication misaligned with purpose creates distrust rather than followership. Terri also draws a sharp distinction between performing leadership and truly embodying it, and shares her vision for a future where communication skills are taught in schools.

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About Terri Martin

Terri Martin is a commercial business leader passionate about helping individuals, teams and organisations communicate with clarity, confidence and impact. Terri leads NIDA Corporate Training, the National Institute of Dramatic Art's executive education business. The division works with leading organisations across Australia to develop communication, presentation and leadership capability using NIDA's world-renowned performer-training techniques. Each year, thousands of professionals participate in programs designed to strengthen presence, influence and authentic leadership in the workplace.

Before joining NIDA, Terri built and led consultancy businesses, marketing agencies and not-for-profit organisations, and began her career working in marketing and media including at Nickelodeon in London. This mix of commercial and creative experience underpins her strong belief in the power of communication to transform careers, teams and organisations.

Terri is an alumna of The Marketing Academy Leadership Program, a mentor for Future Women and previously served as Vice Chair and Non-Executive Director of ADHD Australia.

Connect with Terri:

On Linkedin

Nida corporate website

Ep 95 Balance the Scales: Sam Trattles on The Power to Ask

In this International Women’s Day 2026 special, Carolyn Butler-Madden speaks with negotiation expert Sam Trattles about women in leadership, pay equity, professional development budgets, and the power of self-advocacy. Together they explore how conviction, craft and courage help leaders confidently ask for what they want — without damaging relationships — and why valuing yourself is a leadership responsibility, not an indulgence.

Episode Overview

What if balancing the scales doesn’t begin with policy — but with permission?

In this International Women’s Day special, I’m joined by Sam Trattles — strategic negotiator, Founder and CEO of Other Side, and author of I Love Negotiating and Negotiate Your Worth.

With experience across more than $575 million in negotiations, Sam has built a uniquely Australian methodology called The Power To Ask — helping leaders bridge the gap between knowing and asking.

But this conversation isn’t about becoming aggressive or combative.

It’s about the long shadow of the “good girl” conditioning.
It’s about the hidden cost of not asking.
And it’s about why valuing yourself is not indulgent — it’s leadership.

Together, we explore:

• Why so many women were raised to be “seen and not heard” — and how that still shapes behaviour at senior levels
• The financial, psychological and relational cost of not asking
• Why simply “doing a good job” rarely results in recognition or reward
• The myth that negotiation equals conflict
• The surprising hesitation of senior women to ask for professional development budget
• And how to structure a confident, strategic ask without blowing up the relationship

Sam unpacks her 3Cs framework:

Conviction — Do I truly believe what I’m asking for is fair and reasonable?
Craft — Have I prepared properly and understood the other perspective?
Courage — Am I willing to have the conversation, knowing the outcome may be yes, no or maybe?

As Sam reminds us:

“We know what we want to ask. We just don’t know how to do it so that we don’t blow up the relationship.”

And perhaps most powerfully:

“What’s the cost of not asking? That’s got to be greater than asking.”

This episode is an invitation — not just to ask for more — but to model what self-advocacy looks like in leadership.

Because if we want to balance the scales, perhaps it begins with valuing ourselves — not as an act of ego, but as an act of leadership.

About Sam Trattles

Sam Trattles CEO-Founder | Strategic Negotiator | Author | Speaker

Fear stops people from asking for what they want. Sam Trattles is changing that. She helps leaders overcome the hurdle between knowing and asking.

With experience from over $575M in negotiations, Sam created a uniquely Australian methodology, The Power to Ask, taking insights from high-stakes negotiations into practical frameworks for everyday leadership challenges.

Author of bestselling books, I Love Negotiating and Negotiate Your Worth, Sam helps leaders find their voice in the moments that matter. It’s not about becoming an aggressive ‘gun-slinger instead, Sam teaches people how to negotiate their way, getting results whilst strengthening relationships.

As Founder and CEO of Other Side, Sam transforms powerless moments into acts of conviction, inviting you to confidently embrace the power to ask.

Learn more at: thepowertoask.com

Links & Resources

Sam on Linkedin

The Power To Ask Website

Take the Assessment

 

If this conversation resonated with you, I’d be so grateful if you left a rating — and, if you have a moment, a short review on your favourite podcast platform.

It genuinely makes a difference. Ratings and reviews help more purpose-driven leaders discover these conversations — and grow a community of people who believe business can be a force for good.

And if you haven’t already, make sure you’re following or subscribing to the podcast so you don’t miss future episodes. There’s so much more to explore at the intersection of love and money.

 

Ep 94 The Flexible CEO: Athena Manley on Reimagining Leadership, Life and Impact

The Flexible CEO: Athena Manley on reimagining leadership, life and impact

What if the leadership talent businesses need most is hiding in plain sight?
In this episode, I’m joined by Athena Manley, founder of The Flexible CEO, to explore a new leadership model connecting underutilised senior leaders with mid-sized organisations — and why reimagining leadership matters for people, performance and society.

EPISODE OVERVIEW

What happens when someone reaches the centre of corporate power — and decides the traditional leadership path no longer makes sense?

Athena is a strategist, advisor and entrepreneur whose career spans senior leadership roles across ASX-listed companies, Fortune 500 organisations and high-growth businesses. Just as she was being positioned for a CEO role, Athena paused to question the model itself — researching the personal, organisational and societal cost of how leadership is typically structured.

What she uncovered led her to create The Flexible CEO: a model designed to connect highly experienced, underutilised executives with mid-sized organisations that need senior capability but can’t always access it through traditional pathways.

At the heart of this work is a bridge — between boards of mid-sized organisations facing complex growth and transformation challenges, and what Athena calls “hidden superstars”: seasoned leaders whose talent is too often sidelined by outdated assumptions about age, career paths and leadership fit.

Athena shares the personal purpose driving this work — improving financial wellbeing and mental health — shaped by her own lived experience and what she witnessed growing up. We also explore the broader social impact of this model, including its potential to address ageism, unlock economic value and create healthier, more sustainable leadership outcomes.

In this conversation, Athena reflects on recent milestones — including speaking at Harvard and the United Nations, and the upcoming release of her book The Flexible CEO — and offers practical insights for leaders, boards and organisations curious about how this model could work for them.

This is a thoughtful, future-focused conversation about leadership — and what becomes possible when we design work around life, not sacrifice.

IN THIS EPISODE, WE EXPLORE:

• Why Athena chose to question the traditional CEO pathway — and what she found when she did
• The hidden cost of executive leadership on health, family and wellbeing
• How The Flexible CEO bridges the gap between organisations and “hidden superstar” leaders
• Age bias, the myth of being “overqualified,” and the talent we are wasting
• Portfolio careers, flexible leadership models and alternative CEO structures
• Why purpose isn’t powerful until it becomes personal
• What reimagining leadership could unlock for business, people and society

ABOUT ATHENA MANLEY

Athena Manley is a seasoned executive and owner of 3 companies. Across her 20+ year banking & insurance career, Athena has successfully led corporate strategy, distribution, IT, digital, people and culture, and business development in Fortune 500, ASX Top 10 and not-for-profit organisations. 

Athena completed her MBA at UQ, being awarded the Excellence in Leadership Award, she is also a Harvard Alumnus and member of the AICD. Through her firm The Flexible CEO, Athena empowers businesses to navigate CEO transitions and CEO's and NEDs to transition to flexible portfolio careers. Her mission is to lead and inspire exceptional businesses that improve financial empowerment and mental health in society.

LINKS & RESOURCES

Athena on Linkedin

The Flexible CEO Website

Join the next ONLINE MASTERCLASS: Grow and succeed in a portfolio career- for CEOs, NEDs and Executives . Use code VIPCEO for free registration. 

 

Ep 93 Purpose in Action: Hilary McAllister on Climate Justice at Ben & Jerry's

Episode Overview

What does it look like when a global brand doesn’t just talk about values — but organises around them?

In this episode of For Love & Money, I’m joined by Hilary McAllister, Activism Manager at Ben & Jerry’s Australia.

Hilary’s path into activism has been anything but linear. Beginning her career in events, she followed a growing concern for climate and environmental justice into grassroots campaigning, co-founding the not-for-profit For Wild Places before stepping into one of the most unusual roles in Australian business — leading activism from inside a global brand.

In our conversation, Hilary shares what drew her into purpose-led work, why serendipity and shared values matter more than rigid career plans, and how Ben & Jerry’s approaches climate justice as an always-on commitment rather than a one-off campaign.

We explore how activism operates inside the business, what it takes to earn the right to speak on social issues, and why progress is rarely linear — especially when you’re working for long-term systemic change.

Hilary also takes us behind the scenes of a major Australian climate campaign, unpacks Ben & Jerry’s mission-lock structure, and reflects on the balance between urgency, hope and personal sustainability when working at the frontlines of climate action.

At its heart, this episode is about purpose in action — and what becomes possible when business chooses courage over convenience.

In this episode, we explore

• Hilary’s non-linear journey into activism and purpose-led work
• Why love does have a role to play in business — depending on how you define success
• How Ben & Jerry’s embeds climate justice into its Australian strategy
• What “always-on activism” looks like inside a global brand
• Why progress in social and environmental change is rarely neat or predictable
• The importance of community, partnerships and earning the right to speak
• How individuals can connect everyday climate observations with meaningful action

About Hilary McAllister

Hilary is based in Gadigal, Sydney, and is the Activism Manager at Ben & Jerry’s Australia. In her role, Hilary leads the strategic development and execution of climate justice campaigns, supporting grassroots campaigners across the country. A dedicated environmentalist, Hilary is also the CEO and co-founder of For Wild Places, a not-for-profit dedicated to protecting wild places under threat. Hilary’s path to activism has been anything but ordinary - shaped by curiosity, conviction, and a deep desire to contribute to lasting, planet-saving change.

Links & Resources

Hilary McAllister on Linkedin

Ben & Jerry's Australia website

For Wild Places website

Hilary's personal website

Ben & Jerry's Double Dip book - how to run a values-led business and make money too

Connect with Carolyn/Learn more about her work

Speaking website

Consulting, Leadership Development & Coaching

Linkedin 

 

 

Ep 92 Sarah Sheridan, Clothing The Gaps: Not A Date to Celebrate and the Role of Business

EPISODE OVERVIEW

What responsibility does business have in shaping the kind of country we want to be?

In this episode of the For Love & Money Podcast, I’m joined by Sarah Sheridan, Co-Founder and Deputy CEO of Clothing The Gaps — a certified Aboriginal business, social enterprise and B Corp that uses fashion as a platform for truth-telling, education and First Nations justice.

Sarah shares her personal journey from well-intentioned activism to deep accountability, and the realities of building a purpose-led business that must also be commercially sustainable to endure.

We talk candidly about the challenges of rapid growth, reshaping a business after COVID, and why purpose is not a magic pill — it demands better leadership, clearer focus and tougher decisions.

At the heart of this conversation is the Not a Date to Celebrate campaign, and a powerful exploration of why celebrating January 26 as Australia's national day remains deeply painful for First Nations people — and what role business can play in advocating for a more inclusive national story.

This is a grounded, honest and hopeful conversation about love in business — not as a soft idea, but as a force that requires courage, responsibility and action.

IN THIS EPISODE, WE EXPLORE

• Why Sarah believes love must be central to business, activism and leadership
• What it really takes to build a purpose-led business that can survive and scale
• The tension between impact and commercial sustainability — and why both matter
• Why January 26 is not a date to celebrate for Australia Day, and how the narrative can change with an alternative national day of unity
• The Not a Date to Celebrate campaign and how businesses can get involved
• Allyship, fear of “getting it wrong,” and how to move forward responsibly
• Future dreaming: What Australia could look like in ten years if we choose a more inclusive story

ABOUT SARAH SHERIDAN

Sarah Sheridan is the Co-Founder and Deputy CEO of Clothing The Gaps, a Melbourne-based streetwear label and social enterprise that champions Aboriginal people, culture and justice through fashion.

A certified Aboriginal business, social enterprise and B Corp, Clothing The Gaps is widely known for its role in national conversations around truth-telling, allyship and the movement to change the date of Australia Day.

Sarah grew up on a farm in north-central Victoria on Wotjobaluk Country and brings a deeply reflective, values-driven approach to leadership — grounded in listening, learning and long-term impact.

LINKS & RESOURCES

Learn more about Clothing The Gaps

Explore and support the Not a Date to Celebrate campaign

Sign the petition or find ways for your business to get involved

Connect with Sarah on Linkedin

Connect with Carolyn/Learn more about her work

Speaking website

Consulting, Leadership Development & Coaching

Linkedin 

 

 

Ep 91 Together We Can: Peter Baines OAM on a Run To Remember for Hands Across The Water

EPISODE OVERVIEW

What does leadership look like when everything is on the line?

In this deeply moving episode of For Love & Money, I’m joined by Peter Baines OAM — humanitarian, leadership expert, founder of Hands Across The Water, and author of the powerful new book Together We Can (his fourth book).

Peter’s career began in forensic policing, investigating homicides and leading international disaster victim identification teams following events such as the 2002 Bali bombings and the 2004 Boxing Day tsunami. But it was his work in Thailand after the tsunami — and a chance meeting with children who had lost everything — that set him on a completely different path.

Twenty years on, Hands Across The Water has raised more than $40 million, supporting children and young people through long-term care, education and opportunity.

To mark the 20th anniversary of the tsunami, Peter undertook an extraordinary 1,400-kilometre run across Thailand in just 26 days — the equivalent of 33 marathons — an experience that he captures in his latest book, Together We Can.

But this conversation isn’t really about endurance.

It’s about collective effort, presence, belief, and what becomes possible when people come together around a shared purpose. Peter shares the leadership lessons forged through crisis, the power of community, and why doing hard things — together — matters more than ever.

IN THIS EPISODE, WE EXPLORE

• Why Peter believes love has a role in business and leadership
• What two decades of forensic and disaster work taught him about presence
• The moment that led to the founding of Hands Across The Water
• Why charity growth is not the ultimate measure of success
• The story behind Together We Can and the Run to Remember
• What it takes to lead when success is uncertain and failure is possible
• How leaders “bring the weather” — and why that matters
• The cost of doing big things alone, and the power of doing them together
• Peter’s vision for the next five years of Hands Across The Water

ABOUT PETER BAINES OAM

LEADERSHIP EXPERT.
POWERFUL STORYTELLER.
EVERYDAY HERO.

Investigating homicides, leading international teams into scenes of crisis and disaster is not your normal path to global keynote speaker and business consultant.  It was this unique path that provided insights into leadership which are so different yet offer relevant reflections and learnings to businesses facing change, growth or challenges of their own. 

Peter worked in countries following major crisis including Indonesia, Japan, Thailand and Saudi Arabia.  His grounding came from two decades as a forensic investigator that saw him unravel the mysteries and discover the secrets of criminals thought rested solely with them. Prior to finishing his career as a forensic investigator he would spend time working with both Interpol in Lyon, France and the United Nations Office of Drug and Crime advising on Counter Terrorism and capacity building. 

But it was the work in Thailand that brought the biggest change. In response to the needs of the children left without a home or parents he would form Hands Across the Water and commence fundraising in Australia to build them a home. Almost twenty years after starting the charity, he now spends much of his time helping other charity and business leaders on how they can and indeed should benefit from their engagement with their community partners through corporate social responsibility programs.  

In 2024, to acknowledge the 20th anniversary of the 2004 tsunami he ran 1400km’s in just 26 days in Thailand averaging 60kms a day in the heat and humidity of Thailand the equivalent of running 33 marathons in 26 days.

When he is not engaged in work, you will find him driving his tractor on the farm where he lives with his wife, Claire, raising cattle and nurturing the ground on which they live.  His other interests that he embraces with a passion is as a helicopter pilot flying at every opportunity he gets and crossing the finish line of ultra marathons with his dogs Burton and Frankie. 

In 2025, Peter was identified as one of the top five most influential Australians working in Thailand.

 

LINKS & RESOURCES

Together We Can — Peter Baines: Buy the book, buy the audiobook, get a sample chapter.

Hands Across The Water website

Peter Baines — Leadership & Speaking

Watch a short video about Run to Remember