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Hosted by Chief Purpose Activist, Carolyn Butler-Madden, The For Love & Money Podcast is a show where business and social purpose meet to inspire a movement for positive change – business as a force for good; brands driving profit through purpose. The two essential ingredients we explore through our podcast interviews? Firstly, Love. Love of our home planet; of humanity; people; culture. Love of what you do and why you do it. The love that employees, customers and clients have of a business built on love. Secondly, Money. Yes, profit. We explore how purpose drives profit. Also how being profitable allows purposeful businesses to scale their impact. The objective of the show is all about inspiration. We want to help our listeners to answer the question so many of them have in their minds: How do I build a purpose-led business in a way that is meaningful, profitable and inspires me and everyone in the organisation to use our business as a force for good?
Episodes
Monday Feb 12, 2024
Ep 55 Sasha Titchkosky: The future of business is circular
Monday Feb 12, 2024
Monday Feb 12, 2024
Sasha Titchkosky is the co-founder and CEO of Koskela; Australia’s leading sustainability practitioner in the furniture and design industry. She has become an influential voice for circular business and social impact as she transforms Koskela towards total circularity by 2027 and absolute-zero emissions by 2035.
She also leads programs that use design skills to support Australia's Indigenous communities.
Sasha founded Koskela in 2000 with her partner Russel Koskela, both leaving behind lucrative jobs in the corporate sector in a bid to create a company with a courageous mindset and strong social conscience.
Today, they work with some of the world's leading corporations and educational institutions to create work and learning spaces of the future, from Airbnb to Pinterest, Apple, Google, and Australia's leading law firms and banks.
In 2017 Koskela became Australia’s first certified furniture B Corporation.
Sasha is committed to manufacturing Koskela’s range in Australia and is a fearless advocate for using design skills to affect social change.
Our interview covers Sasha’s career journey leading to why and how Koskela started 24 years ago.
Sasha shares the story of Koskela’s evolution from a business that started with the principles of designing furniture that was affordable and sourced and manufactured locally, to their commitment to achieve total circularity by 2027.
It’s a story of innovation and leadership and one that I’m certain will provide inspiration and insight to others who want to understand how business can solve some of society’s most challenging problems.
Interview Highlights:
❤️ Sasha introduces Koskela, highlighting their two impact pillars – reconciliation and environment
$ She shares her background journey from law and working at the ASX to how she and her partner started Koskela
❤️ The problem Koskela set out to tackle – the horrific level of waste in the way commercial tenancies worked
$ The evolving thinking of Koskela’s founders on certain climate certifications and why they decided to move beyond carbon neutrality
❤️ Sasha explains their move towards creating their own carbon budget and she highlights and recommends the tool they’ve adopted, through The SME Climate Hub
$ She shares their ambitious 2027 deadline to become fully circular
❤️ Sasha explains the scale of the problem they are tackling, highlighting both waste and health factors.
$ This provides the context for her to share how Koskela have designed their shift to circularity, including their ReHome second life program
❤️ Sasha shares the next exciting phase of Koskela, a subscription model award-winning concept that is currently in development
$ We discuss the importance of profitability for a purpose-driven business
❤️ Sasha outlines her vision of what Koskela could look like by 2030
Connect with Sasha and Koskela:
Koskela's 2027 Circularity Action Plan
Monday Jan 29, 2024
Ep 54 Lucy Piper on building a green collar workforce
Monday Jan 29, 2024
Monday Jan 29, 2024
Lucy Piper is the Director of WorkforClimate and a passionate voice for moving the needle on climate change. After a decade in the corporate sector working in advertising and film production, Lucy faced her own climate reckoning. As a new mother, hearing the voice of Greta Thunberg addressing the UN, "We will never forgive you", echoed in her mind and she decided to turn her skills towards climate solutions.
In 2020, she left her much-loved role as the Global Head of Creative at Intrepid Travel to join WorkforClimate – a non-profit that equips climate-concerned professionals with the education, resources and community to make impactful change. Since then, Lucy has spent her days empowering Australians to push for change within their workplaces so that more businesses can set and achieve ambitious climate goals.
Lucy believes that businesses are key to solving the climate crisis and that employees are critical to its success. “You don't need to quit your day job in order to have a big impact on climate change.” She says. Her team is helping build a ‘green collar’ workforce and increasing practical climate literacy in every role and department.
My interview with Lucy was such a boost of energy and I hope it flows through to you. It is exactly the kind of energy we need, because it comes from a place of empowerment. A recognition that we all have a role to play in the climate crisis. And we can do something. And that something – no matter how small it is – can level up into something bigger.
Work for Climate is an antidote to the philosophy that little old me can’t do anything. Yes you can.
Interview highlights:
❤️ Lucy shares her background from the perspective of – as she describes, a “geriatric millennial” – starting work at the intersection of the analogue and digital worlds.
- Her ten years at Intrepid Travel – from starting on contract to becoming Head of Creative; and why she loves the company so much
- How the catastrophic bushfires in Australia in 2019, combined with Greta Thunberg’s inaugural speech at the UN became a catalyst for Lucy to join WorkforClimate
💲 Lucy explains the concept behind WorkforClimate – empowering people to take action on climate change within their organisations
❤️ She recalls and describes a powerful Venn diagram concept shared at the 2023 Purpose Conference by Adaptation Architect Digby Hall, explaining how we all need to respond to the Climate Crisis today – at the intersection of mitigation and adaptation. She connects this with what corporate organisations must do now to meet their stakeholders’ needs
💲 Lucy explains the specifics behind WorkforClimate and the four comprehensive action areas they support, which include the tools and resources for employees – leadership skills to influence others in their team; and technical skills
❤️ She fleshes out the four action areas:
- Energy – switching to renewable energy
- Emissions - Getting the organisation to have a science aligned ambitious target to reduce emissions
- Money – investments, default superannuation funds
- Influence – Lobbying efforts and what they call Scope X – advertised emissions (what emissions are you enabling? Who are your clients? Using your influence to minimise the expansion of the fossil fuel industry).
💲 Lucy passionately describes the imperative for everyone to take some form of action. Because the alternative is to be a bystander!
❤️ Lucy shares the dream for WorkforClimate – that “every job should be a climate job” - to grow the community exponentially globally, for employee-led change, across industries, sectors, companies, to accelerate what is possible in the corporate sector.
Get Started now in your climate job here
Connect with Lucy
Monday Jan 15, 2024
Ep 53 Sally Irwin on creating a world of freedom
Monday Jan 15, 2024
Monday Jan 15, 2024
There are 40,000 victims of modern slavery on any one day in Australia, as reported by the Australian Federal Police. Shocking right?
My guest on this episode is Sally Irwin, Founder and MD of The Freedom Hub, who is committed to create a world of freedom by ending Modern Slavery.
Sally has a career background in the corporate sector, but in 2008 she moved to Germany when her husband took up a Diplomatic post in Berlin. There, Sally was confronted with the issue of human trafficking in Eastern Europe, and established a charity in Berlin to fund organisations that supported the victims. She became very active in a centre supporting women trafficked in prostitution and was personally involved in helping a number of these women return to their country and begin a new life.
After four years working face to face with trauma victims of modern slavery, Sally returned to Sydney in 2012, keen to apply her experience in Australia.
She found a gap in Australia’s care for slavery victims, resulting in the creation of The Freedom Hub (TFH). In March 2014 Sally founded TFH Survivor School, that rebuilds the lives of slavery victims and is the ONLY specialised long-term support in Australia. TFH trauma informed classes train, equip and provide work experience to survivors of modern slavery in Australia. With over 14 years of frontline experience TFH is now a leading organisation in this field.
Sally is such an inspiring leader committed to creating change and this is an episode you don’t want to miss. What is remarkable and what I absolutely LOVE is how her commitment to tackling this problem has led her to creating an innovative organisational model that creates value for a range of different stakeholders.
Her story and that of The Freedom Hub is utterly compelling and will – I have no doubt – inspire you. My hope is it inspires you into action. Small steps or big leaps, it doesn't matter. One action almost always begets another, as Sally's story confirms and as the quote featured on TFH's website also supports...
“Start by doing what’s necessary, then do what’s possible, and suddenly you are doing the impossible.”
~ Saint Francis of Assis
Interview highlights:
❤️ We learn about the shocking scale of the problem that is modern slavery in Australia.
💲 Sally describes the problem that she discovered – not just the existence of Modern Slavery in Australia, but the absence of long-term care for its victims.
❤️ Sally shares her extraordinary story that saw her move from a corporate career in procurement to being posted overseas as a diplomat’s wife, to eventually starting The Freedom Hub, the only organisation that exists in Australia to support victims of Modern Slavery with long-term care.
💲 Sally tells us about the origins of The Freedom Hub - a cafe in Surry Hills, Sydney - that then became an event venue
❤️ How the Modern Slavery Act 2018 led to Sally expanding TFH into ethical business consulting for corporates, leveraging the work of TFH as well as Sally's earlier corporate expertise in procurement.
💲How Sally's passion to eradicate the problem of Modern Slavery has led to TFH also running Zoom training sessions for smaller organisations to do it themselves as a voluntary exercise, making improvements over time. She also talks about the business opportunity for medium and small organisations supplying corporates.
❤️ The galvanising statistic! 75 per cent of global slavery in the world is in Asia-Pacific - Australia's shopping ground, for our government, businesses and consumers. Meaning WE, Australians can dramatically impact global slavery just through conscious buying.
💲Sally describes the 5 pillars of TFH's Survivor School - the human-centred journey for survivors, the length and depth of which can vary for each individual; and which links to TFH's employment program.
❤️ Marking TFH's 10 year anniversary, Sally shares her inspiring 5 year vision of success and what she needs (businesses, please take note - there is so much opportunity for business partners in this, corporates and small to medium businesses alike)!
Connect with Sally
Monday Nov 27, 2023
Ep 52 Carolyn Butler-Madden on balancing Purpose & Profit
Monday Nov 27, 2023
Monday Nov 27, 2023
In the last episode for 2023, I reflect on the interviews that have aired this year and some of the themes that have emerged.
When I started this podcast back in 2021, it was only meant to be a limited 12-episode series and yet here we are at Episode 52. I guess I have become a bit addicted to interviewing people who I consider to be true leaders of our time, who are charting a new and better path for business.
Our 2023 interviews covered a range of topics including:
❤️DEI – Diversity Equity and Inclusion
💲Social Enterprise, BCorp and Fair Trade
❤️Brands leading change
💲 The power of community and collaboration
❤️Creating more human-centric workplaces
💲Challenging the purpose of business
❤️Leadership
💲The Environment
❤️Cultivating Resilience
And I then dive into two key themes that consistently emerge through these interviews and my conversations with others on purpose-led business. And that I believe are intrinsically linked:
❤️ The proliferation of women driving purpose-led change
💲The importance of connecting profit with purpose
I also talk a bit about an article by author and researcher Thomas Klaffke on “Pleasure Activism”. It is such a perspective-altering read about the organising principle of the modern world being pain and the opportunity that reframing it to one of pleasure offers us.
If you're enjoying this podcast, please rate/review it on your favourite listening app and share with others who you think may also enjoy it.
Connect with Carolyn:
Monday Nov 13, 2023
Ep 51 Heidi Dening on cultivating resilience in difficult times
Monday Nov 13, 2023
Monday Nov 13, 2023
Heidi Dening is a professional keynote speaker, author and trusted expert and educator on resilience. She regularly features in the media on this topic and believes that education changes lives.
Combining the insights she has learned from surviving a paralysing illness, a gunpoint kidnapping, a life-threatening tsunami, and petrol bombs with her impressive business and health education background, she has a unique ability to elevate the professional resilience of leaders and their teams. This enables them to make better decisions, be more innovative, have more energy, optimism and empathy, and successfully deal with change, stress, and uncertainty.
Heidi has dedicated her career to inspiring thousands of people globally with practical strategies that improve resilience, self-leadership and wellbeing, from small children on remote Pacific Islands to professional teams across numerous industries.
In this episode, Heidi shares her story that brought her to becoming one of Australia’s foremost experts on resilience. She generously shares some strategies for cultivating resilience and why it is so important.
Why is this relevant to a podcast that explores the intersection of Love & Money (Purpose & Profit)?
Well, leaders of the movement for purpose-led business will face many bumps on their path to purpose. There will be resistance to the change that becoming truly purpose-driven demands of businesses and leaders. Cultivating resilience in yourself is vital if you are going to go the distance. Clearly it is also a vital trait for teams, but today’s episode is for you. This is about cultivating resilience for yourself.
I hope you get value from this episode. Heidi is amazing and has so much wisdom to impart on this subject.
Interview Highlights:
- Heidi shares her back story into how she came to become a trusted expert and keynote speaker on Resilience
- She shares her actual “petrol bomb” moment – a frightening and confronting life-changing experience for Heidi – and relates this to a metaphor for the “petrol bomb moments” we all face in our lifetimes, offering advice on how to prepare for those moments
- We talk about the Voice Referendum result in Australia and the impact of the No result on First Nations People, as well as non-indigenous supporters of the Yes campaign
- I ask Heidi to share her thoughts on how those of us who were committed supporters of the 'Yes' campaign can respond to the feeling of disempowerment that comes from the 'No' result. She talks about the vicarious trauma from bearing witness to traumatic events and the deep need for connection with likeminded others at this time.
- She also shares one powerful practice we can do that is all-important at times like this – scanning for the “micro-wins”
- We talk about the unrivalled resilience of First Nations Australians and what we all might be able to learn from that, including our moral obligation to honour the resilience of our own ancestors, by showing up to do the right thing for future generations
- Heidi shares her insights on how we can give the world "the best of us, not what's left of us". Link to the mental health plan template she mentions here.
Connect with Heidi
Monday Oct 30, 2023
Monday Oct 30, 2023
In this episode, I wanted to introduce our listeners to an organisation that I love; one of our amazing impact partners.
Rainforest Rescue is a not-for-profit organisation that has been protecting and restoring rainforests since March 1999 by providing opportunities for individuals and businesses to Protect Rainforests Forever.
Their projects re-establish rainforests through planting, maintenance, and restoration programs, as well as purchasing and protecting high conservation value rainforest and preserving its biodiversity
The majestic Daintree Rainforest is their key client, if I can put it that way. The forest they love, learn from and invest most of their time to protect.
I interview Rainforest Rescue’s CEO Branden Barber and Partnerships Director Kristin Canning. Both of their bios are below. It was a wonderful opportunity for me – and I hope, n turn, for you – to learn more about the Daintree and Rainforest Rescue’s efforts in collaboration with their partners, to protect it forever.
Here are some of the highlights:
- Branden introduces us to Rainforest Rescue, including the history of how it started and why it exists.
- He and Kristin share with us the impact that Rainforest Rescue are creating and some of the ways in which the Forest is a teacher.
- Branden touches on the UN’s decade of restoration and what that means.
- We learn a bit about some of the new investment schemes coming out that are supportive of restoration and that go way beyond Carbon Credits, including the Government’s Nature Credit Scheme, Reef Credits and Cassowary Credits and the Land Restoration Fund.
- Branden describes the importance of the work that Rainforest Rescue is doing with the Traditional Owners of the land, the Jabalbina Aboriginal Land Corporation, representing the Eastern Kuku Yalanji; and their desire to do more and learn more from them.
- For those listeners who enjoy learning how people of impact came to do what they’re doing, both Kristin and Branden share their respective journeys that led them to work with Rainforest Rescue.
- Why Rainforest Rescue? What makes them unique and so appealing as an impact partner for businesses as well as individuals.
- Why business partnerships are so vital to Rainforest Rescue and the confidence it gives them to take on some mighty risks.
- The 1% Profits to Rainforest Rescue Program which opens partnerships up from small business all the way to large corporates.
- The necessity of setting big audacious and scary goals.
- Branden shares a bit about one of their projects, Lot 1 Cape Tribulation Road
And if you’re looking for some great Christmas gifts, take a look at their wonderful merchandise here
Monday Oct 09, 2023
Monday Oct 09, 2023
Before founding her own enterprises, All of the Good Things and Authentic Selling, Nimmity worked for 25+ years in senior management in the software industry. Working across a broad international landscape, this included working in Africa, Middle East, Europe (including Russia and Central Europe), Scandinavia, Asia and the Americas.
As well as providing fantastic experiences exploring the world, these experiences also highlighted the extreme contrast in her living and travelling circumstances, and those she saw in her travels. Nimmity is passionate about using her business experience for good. Her travels and work experience sparked a passion in the Fair Trade movement. Nimmity currently volunteers as the Chair of the Executive Committee of the Fair Trade Association of Australia and New Zealand. Nimmity enjoys hiking, exploring new cities, art and camping.
In this interview we explore the importance of relationships – the emotional bonds we build with other human beings. Not just friends and family, but through business. Nimmity talks about Fair Trade being the antidote to Modern Slavery, but our conversation also reveals it is so much more than that. It is about moving away from transactional bonds to emotional bonds. And in the process building more human businesses and reconnecting to our humanity.
I loved this conversation. It has inspired me to dive deeper into the Fair Trade movement. I hope it achieves the same for you.
Some of the highlights:
- The value of the relationships we build with people through the organisations we work with
- Nimmity’s background and the role travelling played in opening her eyes to the inequities in the world
- How Nimmity’s experiences inspired her to volunteer with the Fair Trade Movement and to eventually leave her corporate background to start her business “All Of The Good Things”
- She shares the mission of All Of The Good Things, including why ethical gifting has such positive impact
- Nimmity explains what Fair Trade is about – the problems it is committed to solving and the principles it adheres to
- She talks about how Fair Trade goes beyond reducing negative impact and instead creates positive impact
- We discuss the empowerment of consumer choice and how the importance of micro actions, on their own but all collectively in creating positive impact
- She explains the scale and depth of Modern Slavery and and how Fair Trade is the antidote
- She reveals to us the Artisan side of the Fair Trade movement beyond goods like coffee/tea/chocolate that people usually associate with Fair Trade
- We chat about the idea of buying less but better quality and products using natural fibres; and wearing things till they fall apart
- The stories we can tell about the things we buy including the connections we have as a buyer to the people who produce the goods – bringing us back to the value of relationships
- Expanding on this theme of relationships, Nimmity shares a beautiful story about what happened during Covid when overseas artisans were unable to work during lockdowns and how Fair Trade businesses here in Australia responded
- The ripple effect of employing someone and the positive impact it creates
- The different ways people can support the Fair Trade movement – as a consumer, as a business and as a citizen
Connect with Nimmity
All Of The Good Things website
All Of The Good Things on Instagram
Connect with the Fair Trade movement
Fair Trade Association website
List of Fair Traders in Australia
Fair Trade Australia (commodity products)
Sunday Sep 17, 2023
Ep 48 Thomas Mayo on the Voice to Parliament
Sunday Sep 17, 2023
Sunday Sep 17, 2023
In this special episode on The Voice to Parliament, I have the privilege of interviewing Yes campaigner and Director for Australians for Indigenous Constitutional Recognition, Thomas Mayo.
Thomas is a Kaurareg Aboriginal and Kalkalgal, Erubamle Torres Strait Islander man. He is the Assistant National Secretary of the MUA.
Thomas is a signatory of the Uluru Statement from the Heart and has been a leading advocate since its inception in May 2017. He is the Chairperson of the Northern Territory Indigenous Labor Network and a director on the Australians for Indigenous Constitutional Recognition board.
Thomas is the author of six books published by Hardie Grant and has many articles and essays published across the major media providers.
His latest book is co-authored with well-respected journalist, Kerry O’Brien: The Voice to Parliament Handbook - All the details you need; published 17 May 2023.
In this special episode I ask Thomas to answer the many questions arising from the proposal for the referendum for the Voice to Parliament. Some of these questions are legitimate. Sadly and frustratingly many are borne from a campaign of wilful disinformation. This means there is a lot of misinformation floating around and this episode is a chance to hear directly from one of the leaders of the YES campaign.
I hope you find this episode valuable, however you ultimately decide to vote. And I ask you please – if you have found it valuable, please share it with someone else who you think it could be helpful to. I also echo Thomas' ask at the end of our interview; to reach out and speak to people about this important proposal. To listen to them with patience, curiosity and respect and if and when you hear some of this misinformation as part of their consideration process, share the truth.
A healthy democracy depends on our citizens being well informed. Sometimes we need to get involved personally to protect our democracy. I believe this is one of those times.
Highlights of this episode:
- Thomas shares his vision of the future if this referendum is successful
- He shares the lessons learned from the history of struggle of Indigenous people for recognition and justice and how that has shaped the path forward including the proposal for the Voice to Parliament
- We talk about the deliberate campaign of disinformation
- He explains the history and the comprehensive process leading up to this proposal today
- Thomas answers some of the legitimate questions arising from the proposal
- He also debunks the more mischievous claims and outright disinformation designed to confuse and manipulate Australians
- He invites Yes supporters to reach out and speak to others respectfully about the Voice proposal
- He shares his hopes for a future where as a nation we have turned a page and taken the colonial past of their shoulders
Connect with
Other links
Uluru Statement from the Heart
The Voice To Parliament Handbook by Thomas Mayo and Kerry O'Brien
Monday Sep 04, 2023
Monday Sep 04, 2023
Today's episode features Kirrily Graham, founder of Dovetail Social Enterprises. Through Dovetail, Kirrily is on a mission to transform how small & medium sized charities operate, creating more sustainable organisations through empowering micro, small and medium sized businesses to develop successful charity partnerships that don’t just raise the funds they need for their projects but also become social impact investors, building the charity's capacity and capabilities to amplify the great work that they do in the world.
Kirrily’s combined experience of working in the NFP industry, running her own micro, small & medium-size businesses (MSME) as well as working in the corporate sector, has led her to create her own Social Enterprise to empower partnership between MSME's and small but mighty, grass-root charities.
If you are a leader of a small to medium business and you want to make a greater difference in the world through simple and powerful partnership with grass-root charities that will help them scale – this episode is for you!
Kirrily shares with us
- How her background in the charity sector and her own personal burnout experience opened her eyes to a massive gap that small charities are struggling with
- The TED talk by Dan Pallotta that got right inside her head and spurred her to take action
- How all of this led to her starting Dovetail Social Enterprises
- She explains what a Social Enterprise is
- She shares the really smart model that she has created through Dovetail that benefits both charity partners and the for-profit businesses who join her program
- She talks about some of the charity partners within her program as well as the vetting procedure she goes through in selecting them
- She highlights the different levels of partnership a business can come in at; and at the top level, she talks about Charity Challenges – a wonderful opportunity to fundraise while challenging yourself and potentially your team or even your clients.
- Her vision for scaling the program to create more impact
- Network for Good - a great way for anyone interested to get involved now
Resources and links to connect with Kirrily
Dovetail Social Enterprises website
Monday Aug 14, 2023
Monday Aug 14, 2023
Earlier this year I was part of a panel at Mumbrella CommsCon 2023 to discuss "how to profit with purpose". I joined three leaders in Australia’s communications industry – all women, movers and shakers; founders and leaders of their respective Communications Agencies. The discussion we had was a good one, but barely had time to scratch the surface of such an important topic within an industry that has such influence and leverage.
So I invited them to join me on the podcast to take a deeper dive into the topic. I managed to get two of them into the interview. The third, Simone Gupta, who is co-founder of a new independent creative agency, Supermassive, helped us shape the subject but unfortunately couldn’t make the actual interview on the day.
My two guests in this interview are
Joanne Painter - Co-founder & Group Managing Director of Icon Agency
Dena Vassallo - CEO and Founder of SOCIETY
Joanne Painter
Co-founder & Group Managing Director of Icon Agency
Joanne has over 30 years of experience across media, strategic communications and public relations. She was recently named ‘2022 PR Agency Head of the Year' in the prestigious PR Asia Awards.
Formerly a senior journalist with The Age, Joanne now consults to Icon’s government and corporate clients in Australia and across the Asia-Pacific, including Salesforce, Schneider Electric, ADP, the Department of Foreign Affairs and Trade, the Department of Defence, AUSTRAC, the Department of Education and the National Library of Australia.
Dena Vassallo
CEO & Founder of SOCIETY
SOCIETY is an independent, female-led creative agency with a fresh and brave approach to marketing communications. SOCIETY puts people at the heart of everything they do, and works to support brands and organisations that are positively shaping the societies in which we live, work, and play.
Dena lives her values of environmentalism and female representation and empowerment through her work on the board of Green Adelaide and as the Chair of She Creates.
In this interview, the rabbit hole we go down is, I believe, a really important one...the power of brands to lead positive change within business. But it’s actually more than that – this interview is about brands leading societal progress. Our conversation expands to leadership, the risk of inaction, the need for bravery and how brands and leaders can move forward with their purpose agenda.
It's a rich conversation with two brilliant women who are driving change through their industry. I hope you enjoy it.
Highlights of this interview:
- Brands – the benefits of emotional characteristics over functional in building brand saliency and resilience; and the impact of a brand on building connection and belonging
- Who leads purpose and ESG standards within an organisation?
- Why brand leadership is so important to building a purpose-led economy.
- The importance of the SME community to embrace ESG standards to meet Australia’s ESG targets, as well as to position themselves for the supply chain needs of large organisations
- Bud Light and Dylan Mulvaney – a case study of how to damage a brand through inauthentic cause marketing/purpose washing and a failure of leadership
- Unilever ANZ’s B Corp Certification – how Society approached PR and Comms announcing this achievement
- Joanne and Dena’s advice to business leaders who are holding back on leading with purpose because of fear of the risks
Connect with Dena
Connect with Joanne