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Hosted by Chief Purpose Activist, Carolyn Butler-Madden, The For Love & Money Podcast is a show where business and social purpose meet to inspire a movement for positive change – business as a force for good; brands driving profit through purpose. The two essential ingredients we explore through our podcast interviews? Firstly, Love. Love of our home planet; of humanity; people; culture. Love of what you do and why you do it. The love that employees, customers and clients have of a business built on love. Secondly, Money. Yes, profit. We explore how purpose drives profit. Also how being profitable allows purposeful businesses to scale their impact. The objective of the show is all about inspiration. We want to help our listeners to answer the question so many of them have in their minds: How do I build a purpose-led business in a way that is meaningful, profitable and inspires me and everyone in the organisation to use our business as a force for good?
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Monday Nov 25, 2024
Monday Nov 25, 2024
Welcome to the For Love and Money podcast where business and social purpose meet. In this episode, host Carolyn Butler-Madden dives into the inspiring journey of Louisa Mackay, founder and chief lemon peeler of Byroncello, a locally crafted Limoncello from Byron Bay.
Through Byroncello, Louisa has combined her passion for entrepreneurship and her love of learning new things to cultivate a brand that celebrates the rich flavours of locally sourced ingredients through handcrafted liqueurs. With a background in marketing and an appreciation for sustainable practices, Louisa has positioned Byroncello as a growing name in the local Byron Bay craft beverage industry. Her approach highlights the beauty of the region and the common traits it shares with Italy–the home of Limoncello–while supporting local farmers and producers.
Carolyn explores Louisa's multifaceted career, her experiences in the marketing world, and the passion that led her to start Byroncello during the pandemic.
Join us as Louisa shares her personal and organic approach to building the Byroncello brand, despite having no previous experience in the alcohol industry. Discover the uplifting mantra of Byroncello, "When lemons give you life," and gain insight into the unexpected support Louisa received from her community. This episode is a celebration of finding joy in what you do and letting love drive your entrepreneurial spirit. Tune in and be inspired by Louisa's story of growth, authenticity, and the joyful art of creating something you love.
Connect with Louisa
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