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Hosted by Chief Purpose Activist, Carolyn Butler-Madden, The For Love & Money Podcast is a show where business and social purpose meet to inspire a movement for positive change – business as a force for good; brands driving profit through purpose. The two essential ingredients we explore through our podcast interviews? Firstly, Love. Love of our home planet; of humanity; people; culture. Love of what you do and why you do it. The love that employees, customers and clients have of a business built on love. Secondly, Money. Yes, profit. We explore how purpose drives profit. Also how being profitable allows purposeful businesses to scale their impact. The objective of the show is all about inspiration. We want to help our listeners to answer the question so many of them have in their minds: How do I build a purpose-led business in a way that is meaningful, profitable and inspires me and everyone in the organisation to use our business as a force for good?
Episodes
Monday Jul 29, 2024
Monday Jul 29, 2024
Today's guest, Penelope Goodsall, is a passionate and purpose driven business leader with over fifteen years of global expertise in brand strategy and communications.
As Australian Vintage’s Sustainability Manager, Penelope is responsible for leading the global ESG (Environmental, Social, and Governance) strategy, setting the roadmap to deliver net zero absolute reduction across all scopes by 2040, delivering positive environmental and social impact, and ensuring purposeful growth and transparent reporting. Incorporating sustainable business practices across the organisation to mitigate risks and enhance stakeholder value, she is committed to using business as a force for good. This dedication saw Australian Vintage become B Corp certified in February 2024, ensuring long term commitment to transparency, accountability, and purpose-driven business.
Australian Vintage is the company behind wine labels like Tempus Two, Nepenthe, McGuigan Wines, Barossa Valley Wine Company, The Shy Pig, Not Guilty and many more.
In our interview, Penelope shares Australian Vintage's groundbreaking shift towards sustainability, guided by a forward-thinking CEO and board in 2022. We explore the influences behind this strategic move and she walks us through the company's full-scale involvement in the wine production value chain, their innovative low and no alcohol products, and their B Corp certification.
We also explore the significant commercial benefits of being purpose-driven, from increased employee engagement to attracting like-minded investors.
Tune in to be inspired by Australian Vintage’s dedication to making wine that is truly good and their leadership in the sustainability space.
Connect with Penelope and Australian Vintage
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