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Hosted by Chief Purpose Activist, Carolyn Butler-Madden, The For Love & Money Podcast is a show where business and social purpose meet to inspire a movement for positive change – business as a force for good; brands driving profit through purpose. The two essential ingredients we explore through our podcast interviews? Firstly, Love. Love of our home planet; of humanity; people; culture. Love of what you do and why you do it. The love that employees, customers and clients have of a business built on love. Secondly, Money. Yes, profit. We explore how purpose drives profit. Also how being profitable allows purposeful businesses to scale their impact. The objective of the show is all about inspiration. We want to help our listeners to answer the question so many of them have in their minds: How do I build a purpose-led business in a way that is meaningful, profitable and inspires me and everyone in the organisation to use our business as a force for good?
Episodes
Friday Oct 29, 2021
Friday Oct 29, 2021
My guest on this episode of For Love & Money is Paul Tierney, General Manager of Business Development at TPG Telecom (previously Vodafone Australia). Paul has spent 15 years in the telecommunications industry in a range of roles from Finance to Strategy to Sales and Marketing. In his current role he is responsible for the Lebara and Felix consumer brands. Paul also recently led a piece of work which led to TPG Telecom committing to power their operations with 100% renewable electricity by 2025. The felix brand is the newest brand in the TPG Telecom family having launched in November 2020 and has a strong focus on sustainability and on driving positive impact.
One of the things I want to achieve with this podcast is to share a diverse range of stories from businesses and brands at different stages of their purpose journey; as well as from different perspectives - small, medium and corporate.
This episode is a good one for getting an insight into how a new business unit and/or brand can start their purpose journey within a corporate organisation. Clearly there are challenges, but also potential opportunities. A great message comes out of this episode for me - it's all about just getting started and recognising that perfection is the enemy of progress.
Here are some of the areas my interview with Paul covered:
- The secret that our mobile phones are hiding
- How TPG Telecom’s new brand felix started their journey that led them to becoming a brand driven by a higher purpose
- How the personal beliefs of the start-up team influenced the decision to become a purpose-led brand
- Navigating the challenges and opportunities of being part of a big corporate business
- How felix is contributing to the momentum within the movement to broaden commitments from the telco industry
- Balancing the need to be financially-stable and driving impact
- How Felix uses partnerships to ensure that the supply chain of tree planting is authentic and effective
- felix’s 2-year social impact goal and Paul’s 5-year ambition for the business
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