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Hosted by Chief Purpose Activist, Carolyn Butler-Madden, The For Love & Money Podcast is a show where business and social purpose meet to inspire a movement for positive change – business as a force for good; brands driving profit through purpose. The two essential ingredients we explore through our podcast interviews? Firstly, Love. Love of our home planet; of humanity; people; culture. Love of what you do and why you do it. The love that employees, customers and clients have of a business built on love. Secondly, Money. Yes, profit. We explore how purpose drives profit. Also how being profitable allows purposeful businesses to scale their impact. The objective of the show is all about inspiration. We want to help our listeners to answer the question so many of them have in their minds: How do I build a purpose-led business in a way that is meaningful, profitable and inspires me and everyone in the organisation to use our business as a force for good?
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Monday Oct 30, 2023
Monday Oct 30, 2023
In this episode, I wanted to introduce our listeners to an organisation that I love; one of our amazing impact partners.
Rainforest Rescue is a not-for-profit organisation that has been protecting and restoring rainforests since March 1999 by providing opportunities for individuals and businesses to Protect Rainforests Forever.
Their projects re-establish rainforests through planting, maintenance, and restoration programs, as well as purchasing and protecting high conservation value rainforest and preserving its biodiversity
The majestic Daintree Rainforest is their key client, if I can put it that way. The forest they love, learn from and invest most of their time to protect.
I interview Rainforest Rescue’s CEO Branden Barber and Partnerships Director Kristin Canning. Both of their bios are below. It was a wonderful opportunity for me – and I hope, n turn, for you – to learn more about the Daintree and Rainforest Rescue’s efforts in collaboration with their partners, to protect it forever.
Here are some of the highlights:
- Branden introduces us to Rainforest Rescue, including the history of how it started and why it exists.
- He and Kristin share with us the impact that Rainforest Rescue are creating and some of the ways in which the Forest is a teacher.
- Branden touches on the UN’s decade of restoration and what that means.
- We learn a bit about some of the new investment schemes coming out that are supportive of restoration and that go way beyond Carbon Credits, including the Government’s Nature Credit Scheme, Reef Credits and Cassowary Credits and the Land Restoration Fund.
- Branden describes the importance of the work that Rainforest Rescue is doing with the Traditional Owners of the land, the Jabalbina Aboriginal Land Corporation, representing the Eastern Kuku Yalanji; and their desire to do more and learn more from them.
- For those listeners who enjoy learning how people of impact came to do what they’re doing, both Kristin and Branden share their respective journeys that led them to work with Rainforest Rescue.
- Why Rainforest Rescue? What makes them unique and so appealing as an impact partner for businesses as well as individuals.
- Why business partnerships are so vital to Rainforest Rescue and the confidence it gives them to take on some mighty risks.
- The 1% Profits to Rainforest Rescue Program which opens partnerships up from small business all the way to large corporates.
- The necessity of setting big audacious and scary goals.
- Branden shares a bit about one of their projects, Lot 1 Cape Tribulation Road
And if you’re looking for some great Christmas gifts, take a look at their wonderful merchandise here
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