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Hosted by Chief Purpose Activist, Carolyn Butler-Madden, The For Love & Money Podcast is a show where business and social purpose meet to inspire a movement for positive change – business as a force for good; brands driving profit through purpose. The two essential ingredients we explore through our podcast interviews? Firstly, Love. Love of our home planet; of humanity; people; culture. Love of what you do and why you do it. The love that employees, customers and clients have of a business built on love. Secondly, Money. Yes, profit. We explore how purpose drives profit. Also how being profitable allows purposeful businesses to scale their impact. The objective of the show is all about inspiration. We want to help our listeners to answer the question so many of them have in their minds: How do I build a purpose-led business in a way that is meaningful, profitable and inspires me and everyone in the organisation to use our business as a force for good?
Episodes
Thursday Oct 14, 2021
Thursday Oct 14, 2021
My guest on this episode is Simon Sheikh, founder of Australia’s first fossil fuel free super fund, Future Super.
Before starting Future Super, Simon led GetUp for six years. Getup is a member based independent movement to build a progressive Australia and bring participation back into our democracy.
In 2014, Simon co-founded Future Super with his business partner Adam Verwey. The company has a rapidly growing member base and is successfully disrupting the Australian superannuation industry, by proving there is demand for high-impact, sustainable investments.
This interview delivers some great insights for those interested in how to navigate their path to purpose. Future Super’s clarity of purpose is second-to-none. They consider themselves more a movement for change than a business. The discussion was wide-ranging but reveals Future Super’s depth of purpose. Here are some of the topics we covered.
- Simon’s view on the role of love and empathy in business
- Why Simon and his business partner Adam Verwey started Future Super
- Future Super’s theory of change. (It’s simple, but super powerful)
- The financial argument for ethical superannuation investments
- The shared narrative of the type of people who are Future Super members
- Where the large players of the superannuation industry are investing (I suspect you’re going to be shocked at one of these)
- The move to transparency and what this will mean to the superannuation industry
- Future Super’s investment performance and why ethical investments have lower volatility than non-ethical investments
- How the “employee value proposition” has changed and how purpose and identity are central to competition for people
- The #notbusinessasusual campaign
- Future Super’s unique “for-purpose” ownership model
- The similarities and differences between building a not-for-profit organisation and a purpose-led for-profit business
Contact Simon https://www.linkedin.com/in/simonsheikh/
Future Super Website https://www.futuresuper.com.au
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