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Hosted by Chief Purpose Activist, Carolyn Butler-Madden, The For Love & Money Podcast is a show where business and social purpose meet to inspire a movement for positive change – business as a force for good; brands driving profit through purpose. The two essential ingredients we explore through our podcast interviews? Firstly, Love. Love of our home planet; of humanity; people; culture. Love of what you do and why you do it. The love that employees, customers and clients have of a business built on love. Secondly, Money. Yes, profit. We explore how purpose drives profit. Also how being profitable allows purposeful businesses to scale their impact. The objective of the show is all about inspiration. We want to help our listeners to answer the question so many of them have in their minds: How do I build a purpose-led business in a way that is meaningful, profitable and inspires me and everyone in the organisation to use our business as a force for good?
Episodes
Monday Mar 20, 2023
Monday Mar 20, 2023
Saving the world, one wash at a time. Sounds pretty good, right?
That’s the question posed and answered by the personal care brand, Baresop, which is responsible for producing modern-day zero-waste personal care products. Manufacturing everything from hand wash soaps to body wash products, Baresop is pushing to create change through every wash.
Baresop’s founder, Prisca Ongonga-Daehn is my guest on today’s episode of the podcast and I can’t wait for you to hear Prisca’s story and the absolute gems of insights she shares about starting this social purpose-led brand, Baresop.
Prisca is a Kenyan-bon Australian, a global citizen, an entrepreneur and a changemaker.
Prisca was told “it’s not possible” many times in the early development of Baresop, but she refused to give up. She had a vision for a product range that would reduce waste, be good for the planet, and be “waterless”.
I love people who prove the naysayers wrong. Don’t you?
Some of the themes we cover in this interview include:
- Prisca shares her story of what inspired her to start Baresop and her daughter’s influence in the creation of her business
- Solving a customer problem – how this drove the ideation process of the business to help customers take small steps to creating change
- We talk about Baresop’s 2035 goals – how they are both audacious and achievable and are built on credible data (Prisca LOVES data. Fellow data lovers will enjoy how data is a recurring theme in this interview)
- She shares and explains Baresop’s 3 key pillars: Innovation, Impact and Change
- The multiple benefits of Baresop that have been developed based on customer insight and feedback
- Prisca talks about their product scents, what they have in common with gin and the benefits to the skin, as well as the wonderful storytelling properties of scents
- We talk about storytelling and it’s power in inspiring people to create positive change
- Ontop of water conservation as one of the key benefits Baresop offers, Prisca shares the partnership they are developing with Charity Water to provide clean water to communities.
- How Baresop started; her bootstrapping story and the funding support she got to start the business, including the investment she got from Start Mate
- We talk about our children and what they deserve from us and Prisca shares her belief that we all have the power to create change
Connect with Prisca
On Linkedin
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